Family, News

It’s been a busy few months here at Twist. Much has happened since we last blogged, so here’s a bit of an update.

The feedback from our focus group in February reassured us that we were along the right lines with our product range and our branding. So, the next stage was to roll it out.  Our design agency did a cracking job of designing our packaging, and the identity was rolled out across various formats, from boxes to pouches to caddies. We even had some branded mugs created, just because…

Then, the legwork began. Armed with samples, we took ourselves off to dozens of local delis and cafes…  And, we were delighted that, without fail, they all absolutely loved our teas and were confident their customers would too.  Of course, some were already in long-term deals with other brands, which is fair enough. However,  there many immediately decided we were a great fit with their customers and got us on board. How strange it was to drop in to the local bakery we’ve been visiting for years, to see it serving our tea!



Getting the teas ‘out there’ created a bit of a domino effect.  Within a matter of days, we received an email from the manager of a local gastro-pub:

“I just had a cup of your mint humbug at Simmons and would love to serve it in the Engineer. How do I go about doing so?”

Soon, we were supplying them,  and a number of other pubs too.

“Café Culture” has been a real phenomenon of late, with customers looking to recreate their experiences in cafes etc at home.  So, it was nice but not overly surprising that a number of people who’d had our teas in such establishments got in touch, asking where they could buy it.  Fortunately, some of these cafes were also delis, so they began retailing teabags in boxes for consuming at home too.

The plan has always been for Twist to be available to customers as widely as possible. Our website will be launched later in the year, and all our blends will be available direct from it. And, excitingly, we are in discussions with a number of national retailers and hope to be available on high streets across the UK soon.  Watch this space!

Family, News

Today was an exciting day for Twist, as we gathered a group of target customers and asked them to taste our teas. And – good news! – they really liked them.

Our Tea Sommelier Angela brewed up half a dozen blends from our range:

• two Classics (our everyday tea TwentyFourSeven and our English breakfast tea Breakfast Boost),
• two Puds without Sin (Mint Humbug and Banana Shake),
• and two Cold Brews (Orange & Lemon and Apple & Blueberry).

Our tasters blind-tasted the Classics against some competitor products, and ours were really well received. They liked the rich colour and the strong aroma and said that they would have been more than happy to taste these teas in cafes and restaurants. 

When we mentioned the twists (in this case, the addition of ginseng and yerba mate to Breakfast Boost to help kick-start the day and a slightly smaller cut of leaf to brew TwentyFourSeven a little quicker), they were very impressed. They felt the taste of TwentyFourSeven could be a little stronger, so we’re taking that on board and are going to increase the tea content a touch so we get it spot on. Thanks for the input!


Next, the Puds without Sin, and the taste of these was a real hit.  The tasters couldn’t believe that there was absolutely no added sugar or sweeteners and loved the playful blend of flavours. Some of our tasters were ready to buy loads of it right there and then (but they’ll have to wait until we’ve gone into full production. Sorry!)

We then moved on to Cold Brews, which they tested comparison to the kinds of soft drinks they might ordinarily drink themselves or serve to their children.  Again, the taste of these a real winner, and with their mum-hats on, the tasters were really excited to have an alternative to sugary drinks and smoothies that their children would absolutely love.  We’re going to create another Cold Brew blend, as we think there are other flavour combinations that would work just as well, whether for adults or children.


Finally, we gave them a sneak preview of our brand name, logo and packaging.  Another hit!  They loved how unfussy and clean the packaging was and thought the hidden T-mug in the logo was really clever and worked very well with the concept that our teas have a hidden something that makes them different from other teas on the market. Yay! We’d like to thank all those who took part. We really valued your input… keep your eyes peeled for the finished product coming to a retailer or café near you shortly.