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Family, News

The stars have aligned for another record haul for Twist in this year’s Great Taste Awards, winning SIX awards and bringing the total number of awards won to date to 21!!

Recognised as a reliable stamp of excellence among consumers, retailers and major food buyers alike, Great Taste is the largest and most trusted food & drink accreditation scheme. 

Since 1994, more than 150,000 products have been put through the robust judging process by the Guild of Fine Food. Each product is fastidiously blind-tasted by selected chefs, cooks, buyers, retailers, restaurateurs, food critics and writers.

The judges look for truly great taste, regardless of branding or packaging, taking into account texture, appearance and of course the quality of the ingredients; they will note a good aroma, a decent bite, or a particularly smooth or crunchy texture. But above all else the question remains – does the product taste truly great?

 


2021 Award Winning Blends from Twist


Restore
????????
Awarded two stars, the judges had the following to say about our fiery mix of ginger and spices…

“A really interesting blend of flavours, giving a refreshing, creamy aromatic heat. Is a nice alternative to the many lemon and ginger blends on the market. It is great to see ginger being used in another way, working surprisingly well with both lavender and rooibos.”

“A lively blend which combines well. The heat of the ginger is balanced against the aniseed flavour; it is warming, smooth and has good length.”

“A racy blend, lively in the cup. Ginger has immediate impact and works well with the evident, but not overblown lavender. Aniseed comes through more once milk is added – but the infusion works well black, too. Certainly fiery, but with a soothing smoothness once milk is added. A clever and successful blend.”

Chocolate Cake ????????
Our two star winning blend of Rooibos and cocoa was a real hit with the judges who commented…

“Smooth and gentle with an indulgent-tasting cocoa finish. Rooibos is a complementary partner for cocoa, the naturally sweet characters working well together.”

“The rooibos combines well with the cocoa; the sweetness of the rooibos and the cocoa chocolate notes marry to make a pleasant drink. A simple but excellent blend.”

“A delightful, creamy, soothing blend. The use of both nibs and shells has ensured sound and rounded cacao flavours, well balanced with the intrinsic sweetness of the rooibos. Fine taken black but particularly smooth with milk – a lovely finish either way.”

 

Boost ????
Our full-bodied blend of Assam and Ceylon teas with added ginseng really packed a punch with the judging panel who awarded it one star.  Here’s what they had to say:

“A brisk, strong and lively cup. Tasting lovely and fresh with an interesting ‘energising’ concept. Works best with milk, with great redness and colour.”

“An attractive black leaf with a rich and robust character. The North Indian component is the most dominant flavour so the blend lacks balance.”

“Coloury, bright and brisk – this does need milk to round out the flavour profile but it’s an invigorating infusion, and pleasingly full-bodied.”

 

Refresh ????
One of our best-sellers, we’re delighted the judges awarded this popular blend of green tea with a star, commenting
“A grapefruit-noted infusion, with citrus perhaps masking the bitterness of the functional herbs. There is an authentic flavour here, and the overall balance is sound.”


Sweet Chai of Mine ????

This week we’ve been celebrating National Chai Day and what better way to round off the celebrations than by winning awards for two of our Chai teas!
The judges said that Sweet Chai of Mine was “Well-balanced and a great blend of interesting flavours. The turmeric notes are just right, giving a depth of flavour and rich earthiness. The tea works really well both with and without milk. It’s everything you would want from a chai!”

“A great combination of flavours; the black tea has body and the ginger a discernable heat. The blend is balanced with sweetness and heat. An enjoyable chai drink.”


Chocolate Chai ????
Chai has been the drink of choice in India for centuries – but not quite like this! We’ve added cocoa to give it a delicious chocolate hit which was also a hit with the judges!

“The addition of cocoa gives an additional depth and richness to the blend, and adds interest. Well balanced blend of flavours. A bright attractive blend which works well with and without milk.”

“A pleasant chai character but the chocolate notes are lost in this busy spice blend.”

“A bright, light, chai blend with both chilli and cacao rather restrained, but working well in tandem. We found it better with milk, which enhances a sense of milk chocolate on the finish, and softens the chilli prickle – and a little sweetness again helps knit everything together.”

What do the stars mean?

???????? 2 stars: Outstanding – Above and beyond delicious – less than 10% of entries will achieve this rating.
???? 1-star: Simply delicious – A food that delivers fantastic flavour – approximately 25% of entries will achieve this rating each year.

At Twist, we’re all about taste and as with all our blends, our six award winning blends offer flavour combinations that are innovative, delicious and entirely free from any artificial ingredients or sugar so we are delighted that our blends continue to be recognised as delicious by the Guild of Fine Food.  Try them for yourself and let us know what you think!



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Health & Nutrition, Mindfulness, News, Sleep

Aaah, sleep, glorious sleep.  How wonderful it is to drift off to the land of nod, and to arise, refreshed and ready to face the day seven to eight hours later.  But how many people do you know who actually get the optimum amount of sleep? When was the last time you woke up naturally from a deep and nourishing sleep, ready to tackle the day without needing a jolt of caffeine to get you going? 

 

We all have times in which sleep is elusive.  Sometimes it is thankfully only for a short period, but at other times it is painfully prolonged. The events of the past year have played havoc with the sleeping habits of many people. Studies have shown that not enough sleep, or poor quality of sleep, over a extended period can adversely affect our physical and mental health. Not enough sleep can increase the risk of developing Type 2 diabetes, heart disease, obesity, and depression. 

 

In the UK there are many options for help available for those struggling to sleep, starting with advice from your GP and the NHS.  If you are reading this blog, you may be looking for complimentary ideas to use alongside these proven methods. In this blog we will attempt to answer the following questions and ascertain whether tea can help you to sleep better.

  • The definition of sleep
  • How much sleep do I need?
  • Why can’t I sleep?
  • Sleeping tips
  • Does Twist tea help with sleep?
  • Key UK sleep advice resources

The definition of sleep

Sleep is a tricky concept to pin down.  According to this explanation, ‘sleep is a reversible behavioural state of perceptual disengagement from and unresponsiveness to the environment’. Are you any clearer on what sleep is from that definition?  Nope, neither are we and if the experts are honest, they aren’t exactly sure what it is either.  What is certain, though, is that sleep is vital to our physical and mental wellbeing.

 

Humans used to follow the natural rhythm of daylight, sleeping when it became dark, waking when it became light.  The introduction of electricity and artificial light irrevocably altered our sleeping patterns.  No longer were people required to conduct their evening activities by firelight; instead, they could extend their activities into the night with brighter electric lighting.  Flexible working hours and digital devices have further changed the way in which we sleep, and not always for the better.



How much sleep do i need?

You may ask: how much sleep is enough? 

 

Too often, sleep is something that gets relegated to the bottom of the ‘To Do’ list.  We all have a lot that we try to fit into our day, and sometimes these tasks eat into our sleep time.  Are you one of those people guilty of sleep procrastination?  You know, when you realise it’s getting late, but you want to finish the movie/get to the exciting part of your book/wade through all of your social media sites/have another drink at the pub because it’s your only chance all day to do these important things?

 

According to the NHS, most adults need between six and nine hours of sleep every night.  By calculating back from the time that you need to get up in the morning, it is possible to work out the optimum time to get to sleep.

 

Sounds simple enough.  But what if you just can’t get to sleep at that time?

 

Why can’t I sleep?

There are many reasons for not being able to get a good night’s sleep. Sleep problems can be caused by one, or several factors.

 

Anxiety or depression and sleep

Anxiety and stress often rob us of our sleep and there has been plenty to worry about during the past year. Juggling concerns over work, childcare, schooling, and the health of our loved ones has had a detrimental effect on our sleep. According to Sleepstation, an online sleep help program endorsed by the NHS, ‘one of the most important factors needed for good sleep is a quiet mind. You cannot sleep if your mind is racing, or you are worried or stressed’.  Additionally, people can become anxious about sleep itself. Once you are aware that you might have a problem getting enough sleep, it can become something else to worry about and sleep can become more elusive than ever.

 

Depression can also leave many people unable to sleep, or unable to get out of bed.  Sleeping more than our recommended six to nine hours per night is also not advised.

 

Digital devices and sleep

We all know that we spend far too much time on our digital devices these days.  With many facets of our lives increasingly online, it is hard to escape and switch off.   But escape from it (briefly) we must each day if we are to get a good night’s sleep. Studies have shown that the blue light emitted from our phones, tablets and computers affect the release of melatonin, a hormone that prepares our bodies for sleep.  Ideally, we should turn these devices off one hour before we need to be asleep, preferably leaving them outside our bedrooms, and instead pick up a book, have a relaxing bath or have a warm, non-alcoholic drink (more on this later).

 

Too much caffeine and sleep

Found in tea, coffee, chocolate, soft drinks and some medication, caffeine is great for giving us that energy boost we crave, usually when very tired.  But it can have a downside: caffeine is addictive, meaning the more we drink it the more we crave it, thus a vicious circle is formed.  Some people are affected more by caffeine than others and can experience headaches, heart palpitations, upset stomach, as well as insomnia.  Because of its stimulating effect, the NHS recommends that we don’t eat or drink anything containing caffeine in the four to five hours before bed.

 

Not enough exercise and sleep

Regular exercise is important on so many levels. We need it to keep our hearts, bones and muscles healthy and strong.  Regular exercise also benefits our mental health and can have an impact on the quality of our sleep.  The World Health Organisation recommends that adults have between 150-300 minutes per week of moderate exercise.  Moderate exercise includes cycling, swimming, walking, running and group activities such as tennis and football.

 

It makes sense that getting regular exercise will have an impact on our sleep quality as it expends our energy and makes us tired.  It’s important to remember that some exercise is better than no exercise, even if it’s a simple walk each day.  Evidence shows that the relationship between exercise and sleep is interlinked: poor sleep leads to lack of energy and a reduction of exercise, which can then lead to more poor sleep. However, while it is important to exercise in order to improve our sleep quality, we need to remember not to exercise too vigorously just before bed as it leads to a rise in hormones such as cortisol, which can interfere with sleep.

 

Sleep hygiene

Sleep hygiene is a term used to describe how we might create a space (ideally a bedroom) that will help us to achieve a good night’s sleep.  This includes the following:

  • Ensure that you have a comfortable mattress.
  • Ensure that your bedroom is the right temperature, not too hot or too cold, 18 degrees Celsius is recommended as a guide.  
  • Try not to have a TV in your room and try not to have any digital devices in there either.  If you use your phone for an alarm, consider changing to an old-fashioned alarm clock.  If you read books on a kindle app, try switching to night mode to reduce the back light.
  • If possible, limit the amount of light coming in from the windows, either with curtains or with an eye mask.  Equally, if your room is noisy consider using ear plugs for sleeping.



Sleeping tips

Unfortunately, there does not appear to be a single, magic pill we can take to ensure a good night’s sleep. It seems that we need to look at several lifestyle factors.  The NHS recommends that we do the following:

  • Go to bed at the same time every night and wake up at the same time every morning. (try to establish a bedtime routine that can help prompt or remind your body that it is time to sleep. You might also find it helps to keep a sleep diary, particularly when trying to establish a bedtime routine that works for you).
  • Try not to eat or drink anything containing caffeine in the four to five hours before bed.
  • Try not to nap during the day.
  • Avoid vigorous exercise two hours before bed. Light exercise such as yoga or stretching is ok.
  • Keep your bedroom cool and dark.

 

If, after trying these methods you still cannot sleep, it is important to seek professional help from your GP.



Does (Twist) tea help with sleep?

Tea is undoubtedly good for us.  First discovered in China almost 5000 years ago, tea is a drink brewed from the leaves of the Camellia sinensis plant. Tea can be classified into black, green, white, oolong and Pu-erh teas. All tea types contain antioxidant properties which can help to protect us from heart disease and some types of cancer as well as boosting our energy and concentration levels.

 

Herbal teas are not tea in the technical sense as they do not come from the Camellia sinensis plant.  The correct term is tisane; however, we often refer to them as tea because we brew them in much the same way. Popular herbal teas include peppermint, chamomile, lavender, ginger, and rooibos. Like traditional teas, herbal teas offer many health benefits and are largely caffeine-free. 

 

So can tea help with sleep? While tea has much to offer us in terms of health benefits, we must be honest and admit that it is not the only solution to getting a good night’s sleep.  However, at Twist we believe tea can help with sleep, especially when used in conjunction with other healthy lifestyle habits.

 

Chamomile tea

Chamomile is a herb that produces daisy-like flowers. The tea brewed from the dried Chamomile flowers has been used for centuries as a natural treatment for insomnia. It is naturally caffeine-free, making it ideal for drinking at any time of day. Chamomile contains apigenin, a phytonutrient that has a sleep-inducing effect. Chamomile is also thought to help reduce stress and anxiety and some have described it as being a ‘mild tranquilizer’Discover the benefits of Chamomile tea.

Chamomile Tea can help you sleep
Twist Teas’
Sleep Tea blend is a soothing mix of whole chamomile flower heads, lemon balm, valerian, and lavender. Lemon balm, valerian and lavender have been used for centuries to treat ailments including insomnia and anxiety.  While further study is required to determine exactly how this works, the addition of these herbs undoubtedly enhances this aromatic brew.




A hot drink before bed

Creating an evening ritual for yourself, including enjoying a hot drink, is mentioned in many sleep help guides.  If chamomile is not your cup of tea, brew yourself a Chocolate Cake Tea and top it with frothy milk for a soothing rooibos hot chocolate.  Rooibos is a herb native to South Africa that is naturally caffeine-free and is known for its health benefits.  Our Chocolate Cake tea has the bonus of no added sugar, meaning you can enjoy a completely guilt-free pre-sleep treat.


Caffeine and sleep

At Twist Teas we have lots of delicious caffeinated blends but these are probably not the ones you should be reaching for when finding it difficult to sleep. 


Health experts believe it is ok to consume up to 400mg of caffeine, the equivalent of four to five cups of tea or coffee, per day. If you consume more caffeine than this every day, sleep specialists agree that it is a good idea to reduce your caffeine intake.  It can be difficult reducing your caffeine intake to zero and might be unnecessary too (unless you are experiencing extreme reactions to it). Before we look at obvious caffeine-free and reduced caffeine options, we are going to go out on a limb and suggest that changing the type of caffeinated drink you consume might have a bearing on your sleep quality…


Pure Matcha Green Tea

Matcha, a powdered green tea, contains an equivalent level of caffeine per cup than espresso coffee due to the way in which matcha tea is grown. Yet the caffeine in matcha affects us differently to the way that the caffeine in coffee does.  There is a synergy between caffeine and L-theanine (an amino acid present in matcha) which allows for a slow-release of energy. This contrasts with the quick boost of energy followed by a sharp drop in energy often experienced following a strong coffee. Furthermore L-theanine and caffeine work together to reduce stress and improve concentration.  A very good reason to replace your morning coffee with a cup of nutrient-dense matcha instead.



And now on to those reduced caffeine and caffeine-free tea options!


The NHS recommends abstaining from eating or drinking anything containing caffeine during the 4-5 hours before bedtime.  If you still feel the craving for a cup of black tea during the late afternoon or evening, Pure Rooibos can provide a delicious alternative.  A herb native to South Africa, Rooibos is has a nutty, full-bodied taste and it is naturally caffeine-free. If you like our Pure Rooibos, you might like to try our other Rooibos blends, all caffeine-free and with no added sugar.


Decaffeinated tea is another option that makes it possible to reduce our caffeine intake without abandoning black tea altogether. Twist’s All Day Decaf, another award-winning tea comprises premium, organic Sri Lankan Black Tea treated with liquid carbon dioxide to remove caffeine.  This harmless process does not diminish the flavour.  Other decaf teas are rinsed in Methylene Chloride, primarily used as an industrial solvent and paint stripper. Fancy a cup? No, us neither…

 

Hydration and sleep

A 2019 study has shown that there is a correlation between sleep length and dehydration

The study found that people are more likely to wake up dehydrated if they have had less than eight hours’ sleep.  For most of us, dehydration leads to headaches, difficulty in concentration, irritability, and dizziness.  There is no doubt that staying properly hydrated is necessary for maintaining our physical health.  The NHS recommends that we drink between six to eight glasses of fluid per day to stay hydrated.

Cold Bew Tea Bags UK


If we are trying to eliminate as many factors as possible in our quest to get a good nights’ sleep, it can’t hurt to try to drink the right amount of water during the day. However drinking enough water to stay fully hydrated can get, well, boring can’t it. Cold Brew Teas
can be a delicious alternative to plain water.  At Twist we have a wide selection of innovative blends of the finest whole leaf teas, fruits and herbs that have been carefully created to taste as great brewed cold as they do hot.  Perfect for enjoying during the warm summer months, our cold brew blends differ from traditional iced tea as they have no added sugar or artificial sweeteners and many of them are naturally caffeine-free. Cold Brew teas make it easy to reach your daily 2 litre quota, without worrying about consuming too much sugar or caffeine.



Conclusions

If you are having trouble getting to sleep, or with getting enough sleep each night, it is important that you seek help from your GP or healthcare professional.   At Twist we do not believe that tea is the only solution to sleeping better but the choices we make in terms of what we eat and drink during the day, including the tea you chose and when you drink it, seems likely to have some bearing on how well we sleep.  Whether you wish to trade the jitters of your morning coffee for the smooth energy boost of a matcha, or would like to reduce your caffeine intake altogether by considering Rooibos, decaffeinated tea or fruit and herbal teas, Twist has a blend for all options! 

 

Key UK sleep advice resources

NHS https://www.nhs.uk/live-well/sleep-and-tiredness/how-to-get-to-sleep/ 

Sleepstation https://www.sleepstation.org.uk/ 

Mental Health https://www.mentalhealth.org.uk/publications/how-sleep-better 

Mind https://www.mind.org.uk/information-support/types-of-mental-health-problems/sleep-problems/tips-to-improve-your-sleep/ 

 

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Family, News

On Friday 25 June 2021 (also National Cream Tea Day) Twist Teas Founder Claire Ayres invited MP for Hitchin & Harpenden Bim Afolami to visit the Twist Teas offices, to mark the company’s employment of six young people as part of the government Kickstart Scheme. 

“Bim actively champions local business and supports young people so we thought he would be the perfect guest to mark this milestone for our business. It was also a great opportunity for our new employees to give their feedback to Bim on the scheme so far,” said Claire.

Support for independent British businesses

Talking to Bim, who is championing business recovery across his constituency, Claire praised shoppers for wholeheartedly backing independent British businesses during the pandemic. “The nationwide support was a key factor in getting many independent British businesses through lockdowns. We are very grateful to our tea lovers who chose to buy their premium whole leaf tea from us online and, because Twist Teas are leaders in taste, they’ve kept on buying,” said Claire.


Kickstart win win

Twist Teas are pleased to be in a position to give back in a small way by contributing to the post pandemic recovery. The government grant means Twist can employ young people, teach them work life skills for their future, and grow our business.

Twist Teas created six roles especially for local young people at risk of long-term unemployment to provide them with valuable on the job experience and training opportunities, for example a CV bootcamp run by Foodchain Recruitment, so they can develop the skills necessary to progress into fulfilling careers.

As a Living Wage Accredited employer Twist Teas top up the government grant for all Kickstart employees to ensure that they’re paid the Real Living Wage during their placements with us.



High calibre recruits

Claire has been impressed by the exceptional calibre of the applicants. “Our new trainees have various career ambitions, but all of them are keen to gain invaluable sales and marketing experience which they know is vital to secure longer term work in their chosen industries.  We hope that new business generated by the Kickstarters will grow turnover enough to create new permanent roles for staff.”


Improving the Kickstart Scheme

Bim had the opportunity to meet some of Twist Teas’ new sales and marketing staff and talked to them about their experiences. He was particularly interested in ways to help improve the scheme. “I’m working with the Chancellor to make the Kickstart Scheme easier for both businesses and young people to access so welcome any feedback. I was told today by the Twist Teas team that Kickstart candidates often struggle to get to interviews as transport can be expensive, and daily travel costs can also be prohibitive. This sounds like an opportunity for the government to step in and help – it was a very useful discussion.”


Working at Twist Teas

24 year old Jess Gray told Bim how much she loves the opportunity to get sales experience in such a friendly environment. “I’m learning about researching and contacting suitable leads, telephone technique and establishing rapport with the people I speak to. We also have a weekly office challenge to see how many sales leads and conversions we can generate, so there is healthy competition, helping us to learn from each other,” she said. 


Tea for the environment

Bim also has a priority to protect the environment and he was very pleased to note how Twist Teas is minimising their business impact on the planet, without compromising on delivering the best possible tasting tea to tea lovers. As his visit coincided with National Cream Tea Day, Bim was invited to taste a range of fresh, whole leaf teas – served with strawberries and scones (of course!) – announcing his favourite was Twenty-Four-Seven and taking home a surprise caddy to his wife Hettie.

You can read more about Bim’s visit to Twist Teas in the Herts Advertiser

 

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Family, News

Our ambition at Twist Teas is to continually reduce our impact on the environment, and we are pleased to be taking another step forward by changing our tissue paper and ribbon – used for gift wrapping – to compostable materials.


Our gift-wrapped Twist Teas are popular with socially responsible shoppers: either personalised presents for loved ones; corporate gifts for employees and customers; or delightful surprises nestled in luxury gift hampers.

Gift wrapping is a central tenet of gift giving, creating a special and very personal experience for the recipient. At Twist Teas we put a lot of care into our gift wrapping because we know how much our customers enjoy receiving a handwritten note, pulling the bow of their ribbon and hearing the rustle of tissue paper as they reveal their favourite tea…and now they can do it in the knowledge that there is no harm to our planet.

recyclable packagingThe lovely tissue paper and ribbon – once reused – can be put into your council food waste for composting. An improvement by us to make your gift giving and receiving an even more pleasurable experience.

We’ve reduced our carbon footprint so far by making all our packaging recyclable and compostable.

 

We’re planning to be on Santa’s ‘environmental’  list next year as we further reduce our packaging waste and use paper tape instead of sellotape for gift wrapping during 2021. 

compostable wrapping

Did you know that in ancient China, 2,000 years ago, tea leaves and other precious materials were wrapped in paper to protect them? In fact, we used paper for wrapping before we used it for writing!

 

If you’d like to find some wonderfully innovative and eco-friendly ways of wrapping your gifts by reusing unexpected household items, visit the campaign page for Mind the Wrap

 

And, speaking of gifts, we’ve given our gift section a makeover – just in time for Valentine’s Day…get shopping.

 

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Health & Nutrition, News

In our collection we have two delicious blends for lovers of Earl Grey. Our Classic Earl  and a very special blend with all the Earl Grey tea benefits, plus an extra ‘twist’, we’ve called Earl Great! It includes some fantastic extra ingredients you’re going to want to hear about. Although Sri Lankan black tea makes up the majority of our Earl Great blend at 73%, in this post we focus on the health benefits of two of the ingredients – Ginkgo biloba and Gotu Kola – which have been used in Chinese medicine for thousands of years. 

Earl Grey tea benefits

Ginkgo biloba

A tree native to China, Ginkgo biloba leaves have been used for the past thousand years in natural Chinese medicine. And for good reason!


  • Antioxidant Concentration

Ginkgo biloba has large amounts of flavonoids which help to regulate cellular activity and eliminate free radicals. Flavonoids are said to help prevent cancer and provide anti-inflammatory benefits by inhibiting inflammatory pathways to the brain. This anti-inflammatory inhibition can reduce the effects of other issues such as arthritis, bowel problems, heart disease and stroke.


  • Circulation

Ginkgo biloba helps to improve circulation which provides additional fantastic benefits. Due to its anti-inflammatory properties and other undiscovered reasons, it was used historically by the Chinese to increase blood flow to organs and muscles to help with healing. Nowadays, improved circulation can be associated with reducing HDL (bad) cholesterol and a whole host of other benefits.


Gotu Kola

Again, native to China as a historical medicine, Gotu Kola has been used as natural way to increase brain function, skin health and organ function. 


  • Helping to ease anxiety

It has been suggested that Gotu Kola is able to regulate the activity of neurotransmitters due to its asiatic acid content. Asiatic acid can help ease symptoms of anxiety and act as a calming agent.


  • Supporting good circulation

Similar to Ginkgo biloba, it can improve blood circulation. It does this by inhibiting fatty plagues within blood vessels allowing easier transport of blood around the body helping with issues such as venous insufficiency and other circulatory diseases.

For true fans of Earl Grey, add the tea to your recipes, such as Earl Grey loaf, shortbread and Earl Grey Cake. And if you fancy trying our delicious Earl Great tea with its amazing ingredients choose either Earl Grey tea bags or loose leaf tea and get brewing!




All‌ ‌health‌ ‌content‌ ‌on‌ ‌the‌ ‌Twist‌ ‌Teas’‌ ‌website‌ ‌is‌ ‌provided‌ ‌for‌ ‌general‌ information‌ ‌only,‌ ‌and‌ ‌should‌ ‌not‌ ‌be‌ ‌treated‌ ‌as‌ ‌a‌ ‌substitute‌ ‌for‌ ‌the‌ ‌medical‌ ‌advice‌ ‌of‌ ‌your‌ ‌own‌ ‌doctor‌ ‌or‌ ‌any‌ ‌other‌ ‌healthcare‌ professional.‌ ‌If‌ ‌you‌ ‌have‌ ‌any‌ ‌concerns‌ ‌about‌ ‌your‌ ‌general‌ ‌health,‌ ‌you‌ ‌should‌ ‌contact‌ ‌your‌ ‌local‌ healthcare‌ ‌provider.‌  
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Charity, Family, News

2020 was a challenging year for everyone. From individuals to small businesses, such as ourselves, and even some very large, multinational corporations. However, one sector that has been significantly hit, and perhaps overlooked, is charities.

Many charities have seen a great impact on their ability to fundraise with almost all events being cancelled. From large scale events such as the London Marathon, which raised £66.4 million for numerous charities in 2019, to smaller local events organised in support of individual charities, fundraising has been a struggle.

And it’s not just about raising money. Thousands of people really do enjoy all kinds of fundraising events throughout the year. 

We all want to help where we can and at Twist we have tried to do just that, recently aligning ourselves with an amazing charity called Peterson’s Fund For Children.

Whilst we acknowledge that we are a small, family run business, and do not have the financial might of a multinational corporation, we are still committed to doing our bit. We have been involved in various charitable campaigns in the past, from our Brew For A Hero (which is back by the way!!!) to our Remembrance Caddies. However, this year we have committed to doing even more.

Many large businesses are able to donate millions to deserving causes, which we applaud them for, so we wanted to make a similarly significant impact relative to our size. So we are pleased to announce that 10% of all gross profits from Twist will be donated directly to Peterson’s Fund For Children.

 

Introducing Peterson’s Fund For Children

Based in Surrey, Peterson’s Fund For Children is dedicated to improving and enhancing the lives of children with severe mental and physical disabilities.

For the last 10 years, and thanks to extensive fundraising efforts, they have been able to provide funding for a variety of therapies, specialised equipment and much needed respite care not available on the NHS. Their aim is to help as many young people in need as possible by improving the children’s quality of life enabling them to maximise their potential.

You can learn more about the work Peterson’s Fund For Children does, as well as reading some of the individual stories of the children, by visiting their website.

 

The Impact of COVID-19

As with many charities, the lack of fundraising events throughout the last year has had a notable impact. However, unlike some other charities, there is a further impact for Peterson’s Fund for Children, through the loss of business in Suite 109. Suite 109 is the Fund’s charity shop. This unique charity shop specialises in new and pre-loved fancy dress and accessories plus dance costumes, theatre and vintage wear for all ages, sizes, genders and needs. The enforced closure of the shop for the majority of 2020 has resulted in a significant reduction in revenue, greatly impacting the charity.

This has led to reliance on grants and support from donations for funding their vital work. The application process for grants is time-consuming and each will have a large number of deserving charities applying, meaning there is no guarantee of success. This has led to a reduction in avenues for funding.

As well as the affects on funding, COVID-19 has meant that the charity has been required to adapt the services it provides for the children. Where previously there has been a focus on face-to-face therapy and hands-on help for the children, from bespoke yoga or physiotherapy sessions to horse-riding lessons, social distancing measures have made this impractical. Therefore, the charity needed to rethink and change tack.. The current focus is on the health and nutrition of the children, with funds going towards supporting these efforts.


Ways in which you can support

There are ways in which you can support Peterson’s Fund For Children. As well as one-off donations, there are other ways you can provide regular support for the fund. You can ‘Become A Friend’ of the charity; this sets up a monthly donation and there are varying levels of donation you can sign up to, with indications of what each donation provides. Visit their website to learn more about what you can add if you Become A Friend’.

You, your company or a company you know can also become corporate sponsors for Peterson’s Fund For Children. Through mutually-beneficial association, you can forge a significant relationship with an exciting charity which is brimming with potential. 

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Family, News

Many of you will have met William, the youngest member of Team Twist. At the effervescent age of 7, William is the life, soul and energy at Twist HQ.


On Remembrance Day, we pay special tribute to his Great Grandad William who was awarded with the Arctic Star. The Arctic Star is awarded to members of the British Armed Forces and Merchant Navy for services in World War II. Young William will proudly tell anyone, who has a minute, about the brave and selfless endeavours of those who served on Arctic convoys north of the Arctic circle, and of the severity of the conditions they faced. Thank you to all the brave men and women from near and far who sacrificed so much for our freedom.

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Family, News

A big thank you to our generous Twist Teas customers for supporting the Royal British Legion poppy appeal through their purchase of our Remembrance caddies. With poppy collectors unable to sell poppies locally and many fundraising events cancelled, the Royal British Legion relied on local businesses and the public for donations, because every poppy counts.


Rosemary Crofts, Poppy Appeal Organiser, and her team at the Harpenden Royal British Legion office, spent this week counting donations and were pleased to receive the cheque for £100 from Twist Teas. Co-Founder Claire Ayres said that like so many things this year, the Poppy Appeal has had to adapt to the lockdown and it was wonderful to see all the innovative ideas the people had come up with to make a difference to the Armed Forces Community.

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Family, News, Trade

Our website is always open for business.  We will continue to fulfil all your tea related needs while working within the strictest safety standards. Whether you’re enjoying your Twist Tea alone or in your bubble there’ll be no charge for delivery on any order before the end of the Lockdown on 2 December 2020.


Like everyone else we’re trying our best to give back with our Brew For A Hero caddies.  All profits going to the relevant charity including The Royal British Legion, the NHS and Children In Need. And remember, every time you order Twist Teas you’re supporting an independent, British tea brand. You should feel great about that!  Thank you for your support.

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Family, News, Trade

Twist Teas submitted some blends to the Guild of Fine Foods’ Great Taste Awards.  The awards are judged by over 500 of the most demanding palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as a whole host of food writers and journalists.

These experts know their tea and the Great Taste Awards are widely acknowledged as the most respected food accreditation scheme for artisan and specialty food producers. As well as a badge of honour, the unmistakable black and gold Great Taste label is a signpost to a wonderful tasting product. 

Twist Teas is delighted to share the news that we have added 5 Great Taste Awards to the 10 we already hold giving a total of 15.

Our award winning blends not only sound interesting (see list below) but all are plastic-free, ethically sourced and contain added functional health benefits.

Award winners are: Twenty Four Seven, All Day Decaff, Passionfruit and Rose, Pure Matcha, Crème Brewlée, Minty Allsorts, Chamomile Yawn, Summer Berries, Mint Humbug, Mint Choc Chip, After Eat; Banana Shake; Classic Earl; Pure Rooibos and Lemongrass & Coconut they also taste great.

Twenty Four Seven and All Day Decaff both won two star with the judges commenting that:

‘Good colour and a strong liquor. Very bright with nice briskness and quality. Good with milk, very bright.’  [TwentyFourSeven]

Light, bright and with a little briskness.’ ‘If you need a decaf, this is for you. [All Day Decaff.]

Minty Allsorts is described as:  ‘A great contribution to the market.’ ‘One for liquorice aficionados: its sweetness running as a baseline throughout. Mint plays its part, albeit softly. The overall effect is lifted and refreshing, while providing a soft, rounded, gentle mouthfeel. A pleasing blend.’

With Great Taste Awards regarded as a stamp of excellence by Twist Teas’ consumers and retailers alike, we are delighted that we continue to add to our line-up of stellar blends – proof that, ultimately, Twist Teas are all about taste. The fact that our packaging is so lovely and all recyclable or compostable is just an added bonus.

Pure Matcha is described as brewing: ‘Powder-soft, nicely verdant matcha powder, pleasantly zesty on the nose.’ ‘Brews to a deep green, with a nice consistency. Vegetal, mineral aroma is present as expected from a Japanese matcha.’ ‘Well-rounded and smooth on first taste with some sweetness followed by a clear umami aftertaste. Delivers on the foundations of a good matcha, including depth of flavour and astringency, without being overpowering or bitter.’

The Judges describe Crème Brewlée as ‘an award-worthy infusion.’  ‘The aroma is of turmeric and rooibos but nicely balanced. There is coconut, turmeric, rooibos and ginger on the palate, all balanced nicely with a pleasing sweetness.’  ‘With the aromas of creamy coconut combined with woody rooibos and earthy turmeric the dry ingredients were imaginatively combined. The amber brewed liquor had coconut allied with ginger as the main aromatics. The infusion was creamy smooth coconut and had the subtle flavours of rooibos, turmeric and the gentle heat of ginger. Overall a pleasing infusion which delivered on all aspects, and worthy of star rating.’

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